Smartphones and low-cost handsets are to rule the market
Posted on | August 21, 2009 | No Comments
While increasing number of consumers in the developed markets are going for sophisticated and advanced smartphones, low-cost handsets are growing in popularity among cell phone users in the developing countries. Experts see this trend as a threat to the very survival of mid-range cell-phones. Reports of two recent market studies indicate that the market for mid-range cell phones is being squeezed out. Market research firm Gartner has brought to light that the overall sale of cell phone during the second quarter, while the sales of advanced smartphone devices was incredibly high. With growing number of emerging markets becoming wireless, a recent research report suggests that low-cost handheld devices could just sweep the market over the near future. The decline in sale over the second quarter could be the result of the weak economy, when the sales of mobile phones compared to the same quarter last year was down by about 6.1 percent.
On the other hand, the sale of smartphones was quite high which grew by an amazing rate of 27 percent compared to last year. Despite global economic recession, the demand for smartphone was incredible suggesting that this is the fastest growing segment in the mobile market. Most analysts believe that the trend suggests growing numbers of customers are actually waiting to upgrade their cell phones looking for sophisticated facilities. In addition, pricing could also be an important concern that can force cell phone users to go for smartphones as against cell phones with mid-range features.
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